Case Study

Client: Frederique Constant

Project: Launched the brands Passion Award in mainland China

Summary:

Frederique Constant approached 93½ after a series of advertorials in the Asia issue of the Financial Times failed to attract Chinese entrepreneurs to enter the Passion Award – which the brand has been running for a number of years to acknowledging excellence amongst entrepreneurs from around the world.

The Geneva based luxury watch maker wanted to attract more Chinese entrepreneurs as a away of increasing their brands profile, prestige and market share in China.

In a very limited time 93½ used its network to introduce the Award to China’s leading entrepreneurs and secure over 16 applicants including the CEO of Baidu, China’s version of google, and the CEO of Alibaba.