Case Study

Client: China Telecom

Project: Launched China Telecom in the UK

Summary:

China Telecom, the world’s largest fixed line telephone group, hired 93½ to launch its European operation by co-ordinate its media and analyst communications as well as arranging a high profile launch ceremony in central London for 150 VIP guests, including the Chinese Ambassador to London.

93½ managed all elements of the media relations including producing a press pack, media training the senior management of China Telecom, crafting the Executive Deputy General Manager’s speech and managing over 30 UK and Chinese broadcast and print journalists.

93½ secured the cover of the Daily Telegraph’s Business section, articles in Forbes, The Times, BBC Chinese and Total Telecom as well as TV coverage on Bloomberg, CCTV and Phoenix TV.

In total we secured over 50,000,000 opportunities for people to hear and read about China Telecom in the international and national media.