Welcome to 93½ Bites, which we're using to post our views on how to make your brand famous, especially in the lucrative emerging markets of South Asia.

Scroll through our archive on the right-hand side for articles, some of which feature us, plus reports and other stuff we've picked up that we think provides useful PR advice.

March 2010
Whilst the UK is attracting unprecedented numbers of students from China, the competition for these highly desirable students is also at an all time high. Click here to learn about how a strong brand can help you outsmart your competitors and attract the best students.

August 2009
93½ delivered an exclusive workshop for the UK’s premium tourism and attraction brands, such as the V&A, the British Museum and Liverpool FC – Anfield Experience, on the psyche and purchasing drivers of Chinese tourists visiting the UK. more »

Review Magazine - January 2009
The first branding rule for China is throw away the rule book and think Chinese. more »

PR Week - 17 October 2008
Running a PR campaign in China has its unique challenges not least its size and the fact there is no national media. The country is also bypassing traditional media in favour of digital media. In our campaign for HM Revenue and Customs we made full use of the blogosphere to get our message across. more »

PR Week - August 8 2007
China is on everyone's lips as the next big untapped consumer market, but view our video report on branding rules before you start your market entry plan. more »

FT Chinese.com - June 22 2007 (article appears in Chinese)
China is undeniably the world's manufacturing base, but Chinese companies want to become more creative and start developing innovative products. In this piece, we recount our experiences of delivering a creativity workshop in Shanghai. more »